What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Subaru of El Cajon

Subaru and Subaru of El Cajon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

When people care about people  –  Randall B

I am the Internet Sales Manager for Subaru of El Cajon. I am phenomenally grateful to be working with a team of professionals at Subaru of El Cajon and for a management team that is concerned about the bottom line but is more concerned about how we treat our staff and their families. Here’s what I mean: We haven’t furloughed anyone, We found ways to make it work having people work from home, We have all the CDC protocols in place, We have daily conversations about any team member that needs help and we find a way to help them. We gave away (and still are) free oil changes to anyone in San Diego County who owns a Subaru- no questions asked, no small print or upsells. This helps everyone in need and keeps our service team working. We created bonus programs to add to our sales staff’s income to make sure they all “made it” and did not live in fear. We gave time off to anyone who needed it. We shortened hours and made sure that our team had family time. The car business gets a lot of bad press--a lot of it well deserved--there are, however, a lot of great people at SEC working very hard for our customers and our team and “the little dealer that could” is creating new ways, almost every day, to adapt to the new way things are happening. I wanted to take just a moment to thank our entire Subaru of El Cajon team and our company. In my years of working I have never seen a group of people or a company so singularly focused on making sure we are all safe, employed, and so willing to help each other. Well done, team, and I am proud to be a part of this most extraordinary group of people. #sharethelove #subaru #subaruofelcajon #freeoilchange #team #happiness