The 2022 Subaru Love Promise Community Commitment Award

The 2022 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2022 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Subaru of El Cajon dedicated locally to the Love Promise?

Here’s what love means to us here at Subaru El Cajon Love can be defined in many ways, to be sure. At Subaru of El Cajon, however, we define love as "Having a great interest and pleasure in something." To us, love is providing a great experience for all our guests and making sure everyone has an extraordinary time when they visit us. Our Love Promise to all our guests: • We promise to treat everyone with respect and have empathy with and for them at all times. • We promise to appreciate each and every guest interaction, before, during, and after the sale. • We promise to be open and honest so we may earn the trust of our guests. Why do we have a Customer Love Manager? We work very hard to make sure every guest is completely satisfied. And if we ever fail to meet or exceed our Love Promises, we want to know about it. That's why we have our Customer Love Manager, Randall. Our Customer Love Manager is here to take care of our guests whenever there’s a question or a concern, so a successful outcome can be reached, and everyone is happy.

Second Chance Dog Rescue

Cajon Valley School District

The Old Globe Theatre, Make A Wish, Feed San Diego, Chaldean Middle Eastern Social Services

Did Subaru of El Cajon go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Subaru of El Cajon

Subaru and Subaru of El Cajon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Supports Grossmont Hospital Foundation - Sami H

Subaru of El Cajon came out to Singing Hills Golf Resort at Sycuan on April 21, 2022 to support Grossmont Hospital Foundation's 38th Annual Golf Tournament. Grossmont Hospital Foundation was raising funds for the new Sharp Grossmont Hospital Neurosciences Center which will be a center of excellence for neurosurgical, neurological, and orthopedic-spine care. The Neurosciences Center will be a jewel of the community helping those in East County San Diego and the greater San Diego area as a whole. Subaru participated with brining out a brand new vehicle that golfers could win if they hit a hole in one shot. While golfers waited to tee off they were able to check out the vehicle and were able to see the great features of Subaru. In total Grossmont Hospital Foundation was able to raise $425,000 that will be matched by Grossmont Healthcare District to be a grand total of $850,000.

Grossmont Hospital Foundation
Subaru Supports Grossmont Hospital Foundation

Pam’s Subie - Pam C

What a Great Experience from the second I stepped onto the lot of El Cajon Subaru to the second I drove off with my New Subaru Crosstrek! From my sales guy; Rick to my finance guy Tyler; to my lady Bexzaida Lucero who took the time to go over Absolutely Everything inside, and outside my ride I couldn’t be more Happy! The service, and level of professionalism are way above Excellence! However the Best of the Experience is the way I felt throughout and after buying my car was cared for, and about!! Meaning Everyone made me feel like Family, like I mattered! I will forever be a loyal, and faithful customer of El Cajon Subaru. For someone as myself who knows little to nothing of technology the Love Care Program Rocks it! A Much Valued, and Appreciated Resource! Once Again, Bexzaida Lucero thank You; I had an Absolute Blast sharing time with you; You Truly know what your doing, and made me feel like I do as well after we were finished! Much Thanks to All at El Cajon Subaru! Happy Trails; Pam Cash

Pam’s Subie

Bexzaida the technology explainer - Cathleen M

I thought I was good at technology, but there is so much to learn about the Crosstrek console that I felt afraid to touch many of the buttons because I did not now how to work them! After spending my hour + appointment with Bexzie, I really understand my vehicle. She not only understands the technology of the cars, but more importantly, she can explain it so you can understand it. I am 77 and now I am in a car with a lot of safety features that I understand and use; it makes the car more fun to drive!

Bexzaida the technology explainer

"Check" out how much Subaru Loves their community! - Helen Z

Paul Fillmore, General Manager and Randall Blaum, Customer Love Manager, attended the East County Transitional Living Center 13th Annual Gala on Thursday, March 31. They watched thoughtfully as a video of testimonies from several of the men and women in different phases of our program told of the pain and heartache that led them to the doors of ECTLC and how their lives have changed. The joy and gratitude of these and others in our programs was easy to see that night. The tables were set-up, decorated, and served by the very folks that were benefiting from the funds raised that night. Each and every person that worked on the event was a member of our staff or in one of our programs. As the evening came to a close Michelle Metschel, Deputy Mayor of El Cajon, made the request for everyone to dig deep and help support the work that ECTLC provides to those in need that are truly looking for a better life. Paul Fillmore and Randall Blaum came forward carrying a large cardboard and made a presentation to Jim Robinson, Board Chair and Ivan Andujar, CEO, of a check in the amount of $11,000 and made a speech to encourage others to give. ECTLC is very grateful to Subaru Share the Love, Subaru of El Cajon, Paul Fillmore, Randall Blaum and all the staff and customers that have made this donation possible.

East County Transitional Living Center
"Check" out how much Subaru Loves their community!

The Old Globe Stage Management Apprenticeship - Kristina

The program was a life changer for sure. My experience in theatre was limited to my high school and college productions for the most part, so professional theatre is on another level. The kindness of all the stage managers and creatives I worked with allowed me to feel comfortable to ask any question I had to further understand anything I could throughout the pre-production, rehearsal, and technical processes of each show I worked on. It was work but it felt like just a one of a kind learning experience pushing me closer to my goals in getting a career started. I was blown away every day by the talent of the actors, the vision of the directors, and the endurance and organization of stage management. I truly witnessed two successful productions get put up onto the main stage in a matter of a month each. I would not have had a chance to do this if I was not compensated. While I learned a lot and I'm much more prepared for my next steps in my career, I had to forfeit my full time job to be able to create the time I needed to be present 6 days a week for the internship. I felt not only like I was being depended on to be available for whatever task was asked of me, but I was in a unique position that allowed me to be comfortable with actors, to be there for them when everyone else was working elsewhere. It was an incentive that helped me want to do even more than was asked of me at times and would gladly do it again. - Samantha Espino, Subaru of El Cajon Apprentice, 2021

The Old Globe
The Old Globe Stage Management Apprenticeship

A vibrant community--Helen Z. - Helen Z

Once again, Subaru of El Cajon has stepped up to provide much-needed support for the men, women, and children here a ECTLC. The East County Transitional Living Center received a donation of blankets and toilet paper, items we never seem to have enough of. With our addition of 2 brand-new dormitory-style buildings at our property, we're increasing the number of single men & women and families that can come to us seeking shelter, meals, clothing, and a safe, secure place to live while they prepare to transition back into our communities. As we strive to provide these necessities, Subaru of El Cajon has partnered with us to help meet the needs of this community. We look forward to a continuing relationship that makes East SD County a wonderful, vibrant place to live.

East County Transitional Living Center
A vibrant community--Helen Z.

Support appreciated! - Lori L

I am a volunteer at Rescuing Cujo Dog Sanctuary. Your support for this great non-profit organization, that helps rescue dogs and works on getting them forever homes, is wonderful! One of their dogs, Lucy, was adopted by a lady in the military. However, she was deployed, but I was able to foster Lucy until her mom returned from deployment. Lucy never goes anywhere without her ball and she loves to play fetch. In addition to the financial help, the exposure to let people know about these dogs is priceless. Whoever reads this, please go to to see the available dogs. You may just find your next family member. In addition to Rescuing Cujo, Subaru of El Cajon supports the East County Transitional Living Center. This is another great cause in the east county.

Rescuing Cujo
Support appreciated!

Dog Friendly/Polite - Chelsea H. - Chelsea H

I heard about Subaru of El Cajon thru them partnering with Rescuing Cujo Dog Rescue - where I rescued my big ol' sweet guy Mikey. I'm not really in the market for a car until next year, but decided to take Mikey on an adventure and go look around (Definitely tuckered him out for a nap later). Subaru was very professional and polite in answering all my questions even though I wasn't ready to buy a car that day. The team was also very accommodating to Mikey being with me and didn't bother them at all. Nice, professional team and dog friendly - I'll definitely be back to look at the Crosstrek again.

Dog Friendly/Polite - Chelsea H.

Compassionate dealership - Janet J

Subaru of El Cajon did an amazing job of showing their love and compassion for their customers. I arrived to their dealership w my fur-baby and he was feeling a little queasy from the drive. Juan was very kind and provided my pup with a bark box to lift his spirits. Pat was also playful w/ my pup and gave him lots of belly rubs! We continued w the car searching process and Juan was patient and answered all my questions. I was torn between cars and Subaru of El Cajon’s compassionate customer service made my decision to go w Subaru as a no brainer! I highly recommend Subaru at El Cajon.

Compassionate dealership

Subaru of El Cajon supports Rescuing Cujo Shelter - Rick G

For the past 6 months, Subaru of El Cajon has been very supported to our east county of San Diego dog rescue shelter. Randall Blaum came out to the shelter and toured it, to get a feel for that we do. Ever since that happened, he has included us in events that Subaru of El Cajon has, to help get the word out about our dog rescue. He is an obvious dog lover and his passion for what we do is very evident. We are a small non profit organization, and this support from Subaru goes along way. We look forward to enhancing this relationship and working together to get these wonderful dogs that we rescue, adopted out to their fur ever homes.

Subaru of El Cajon supports Rescuing Cujo Shelter