What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Subaru of El Cajon

Subaru and Subaru of El Cajon believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

When people care about people  –  Randall B

I am the Internet Sales Manager for Subaru of El Cajon. I am phenomenally grateful to be working with a team of professionals at Subaru of El Cajon and for a management team that is concerned about the bottom line but is more concerned about how we treat our staff and their families. Here’s what I mean: We haven’t furloughed anyone, We found ways to make it work having people work from home, We have all the CDC protocols in place, We have daily conversations about any team member that needs help and we find a way to help them. We gave away (and still are) free oil changes to anyone in San Diego County who owns a Subaru- no questions asked, no small print or upsells. This helps everyone in need and keeps our service team working. We created bonus programs to add to our sales staff’s income to make sure they all “made it” and did not live in fear. We gave time off to anyone who needed it. We shortened hours and made sure that our team had family time. The car business gets a lot of bad press--a lot of it well deserved--there are, however, a lot of great people at SEC working very hard for our customers and our team and “the little dealer that could” is creating new ways, almost every day, to adapt to the new way things are happening. I wanted to take just a moment to thank our entire Subaru of El Cajon team and our company. In my years of working I have never seen a group of people or a company so singularly focused on making sure we are all safe, employed, and so willing to help each other. Well done, team, and I am proud to be a part of this most extraordinary group of people. #sharethelove #subaru #subaruofelcajon #freeoilchange #team #happiness